THE LIVE STORY
We are an Integrated Brand Experience Agency born in Ho Chi Minh City – connecting Strategy, Creativity, and Culture into one Ecosystem.
We design and deliver Brand Experiences that spark Emotion, Shift Culture, and create Significant Impact.
For 8 years, we have partnered with Global Icons and Regional Leaders – creating work that resonates locally and lives globally.
LIVE THE BRAND - THE PHILOSOPHY
When ideas stop being campaigns and start becoming movements. At Trinity Live, we bring brands to life through experiences that move people, connect stories, and spark emotions.
LIVE ECOSYSTEM
We offer professional and
one-of-the-kind-service included:
LIVE EXPERIENCE
Brand Experience & Activation
Corporate & Business Events
Cultural & Lifestyle Ip Events
Luxury, Fashion & High-end Events
Government, Public & Institutional Events
LIVE EXTENSION
Gifting/ Merchandising Solutions
Venue Partnerships/ Licensing
Strategic Partnerships
LIVE CREATIVE & STRATEGY
Branding & Visual Design
O-2-O Strategy & Experience/ Influencer Management
Problems
Solved By
Creative
Ideas
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Trinitees
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Clients
We are the people who make Brands Live. From strategy to story, from digital to on-ground, every Trinitee moves with one purpose: to create experiences that connect Brands with People in real, powerful ways.
LIVE
THE PEOPLE
Board of
Chairman
Nghi Nguyen
(Kate Nguyen)
Co-Founder/ MANAGING DIRECTOR
"She will become a leader in the near future,” one of the BOD in Square Group talked about her in front of the company officers at the meeting in the past. The prediction comes real when she attached herself as the General Manager then Managing Director at YAN LIVE when she were only 30. Nghi has the marvelous achievement in the Entertainment and Experiential Marketing industry by successfully organizing numerous big-bang festivals in Vietnam: YAN Beatfest (3 seasons), Disney-On-Ice (2 seasons), and many more.
One sentence to describe her
Ben Tran
Co-Founder/ Business & Growth Partner Director
Experience his professionals in the Communication industry for over 10 years, Ben owns the diversity, professional perspective and wide knowledge through all the lines: Strategy, PR, Digital, Event & IMC. His works in Well-known Agencies: Square Event (Senior Event Executive), Chuo Senko (as Strategic Planner), Cheil Worldwide (Account Manager), Viva Marketing (Head of PR & Digital Planning) and TBWA (Head of Experiential Marketing) are remarkable with successful campaigns includes: We Care For Her, Honda BeU, Samsung Galaxy Note 1-2-3-4 Launch, Samsung Smart Library Campaign and Mary more…
One sentence to describe him
Sato (Cuong Bui)
SENIOR BUSINESS DIRECTOR
Always enthusiastic and creative in all projects. For more than ten years working for global and local agencies, he has always pursued innovative values to bring great experiences to clients and audiences. One sentence to describe him
One sentence to describe him
Mark Ocampo
CHIEF IMAGINATION OFFICER
A visionary world class orchestrator of experiences, this award-winning Regional Creative, Festival Creator, Music Video Director, and a rare Jack of all trades, seamlessly blends the vibrant hues of music, the dramatic flair of entertainment, and the persuasive power of advertising, crafting captivating narratives that resonate deeply and leave an indelible mark on the cultural landscape.
One sentence to describe him
Sanh Nguyen
Group Executive Creative Director
Sanh Nguyen is the Founder and Creative Director of InSpace Creative. Formerly an Sr. Art Director at TBWA Vietnam, he brings over 10 years of experience in brand identity and creative design within the Vietnamese market.
Under his leadership, InSpace Creative has partnered with major clients such as Vingroup, FPT, New Viet Dairy, Ladofoods… delivering standout projects including the rebranding of Xanh SM, the identity system for Vietnam Exposition Center (VEC), Ban Mai Theater, and the 8Wonder music festival.
His work has been recognized with numerous prestigious awards, including ADC, Transform Awards Asia, WBDS & Communication Arts.
The Leaders
Client
LIVE PARTNERS
LIVE PROJECTS
Trinity Live - Panasonic 30th Year Anniversary x Dealer Convention
Trinity Live - Chubb Year End Party
Trinity Live - Avery Dennison Appreciation Party
Trinity Live - Grab Annual Merchant & Restaurant Awards
Trinity Live - The Macallan Trade Convention
Trinity Live - Avery Dennison Groundbreaking Ceremony
Trinity Live - AstraZeneca National Conference 2025
Trinity Live - Hafele & Valued Partners 2025 in HCM
Trinity Live - Hafele & Valued Partners 2025 in Hanoi
Trinity Live - Generali Internal Training Event
Trinity Live - Prudential GAD Convention 2025
Trinity Live - Servier New Year Party 2026
Trinity Live - Mead Johnson Symposium Event
Trinity Live - STADA x LONG CHÂU SCIENCETIFIC SYMPOSIUM
Trinity Live - Grand Opening WorldHotels Long Beach Resort Phu Quoc
Trinity Live x Prudential - Agency Award 2026
Trinity Live x Chubb Life - Annual Agency Award 2026
Trinity Live x Generali - Hội Nghị Kinh Doanh 2026
Trinity Live x Hafele - Dealer Convention 2026
Trinity Live x Prudential - GAD & Leaders Convention | BE THE RISE AS 1
Trinity Live x Abbott - Mead Johnson Nutrition Summit 2026
Trinity Live - Samsung Masterbrand Campaign
Trinity Live - Samsung B6Q6 Popup Store in HCMC
Trinity Live - Samsung B6Q6 Popup Store Mall in Hanoi
Trinity Live - Samsung Neo QLED 8K Launch
Trinity Live - Samsung B7Q7 Popup at Estella Place
Trinity Live - Samsung B7Q7 Popup at Saigon Centre
Trinity Live - Samsung B7Q7 Popup at Thisomall
Trinity Live | Philippine Airlines - HCMC x CEBU ROUTE LAUNCH 2025
Trinity Live - BYD Launching Event
Trinity Live - Samsung SmartThings
Trinity Live - Samsung Bespoke AI
Trinity Live - Samsung S25 Bach Dang
Trinity Live - Samsung S25 Aeon Mall
Trinity Live - Samsung Solve for Tomorrow
Trinity Live - Samsung Galaxy Unpacked
Trinity Live - Technology Workshop at Samsung68
Trinity Live x Samsung - HA Launching Event
Trinity Live x Samsung - Galaxy Studios in Hanoi
Trinity Live x Samsung - Galaxy Studios in HCMC
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Trinity Live - The Macallan Red Collection Lauching Event
Trinity Live - The Macallan M Collection Launching Event
Trinity Live - The Macallan In Cinema 007
Trinity Live - The Macallan 200th Year Anniversary
Trinity Live - The Macallan Aquarius Consumer Launch Event
LIVE CONTACT
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Contact Form
LIVE RECRUITMENT
We Need You.
Let’s Connect, Collaborate and Create
Something Iconic!
WANNA JOIN US? EMAIL US AT
hr@trinitygroup.vn

































